Короткий опис(реферат):
The article presents the theoretical substantiation of the optimization principles
of the organization of rural tourism development. The urgency of rural tourism
development in Ukraine is noted. It is emphasized that today the development of
rural tourism is mainly spontaneous, which requires scientifically sound optimization
of such activities. Its organizational structure, functional features and problems and
prospects of development are shown. The author's interpretation of the concept of
"optimization of rural tourism" as a process of organization of relevant tourism
activities, which contributes to the provision of these activities the most efficiently,
with appropriate unity of its structural components, minimizing resource costs and
maximizing emotional and health effects for tourists. The issues of organizational
functions are considered. Concerning rural tourism in particular, its organizational
function is represented by such a ratio of internal and external organizational
factors that ensure the existence of a relevant individual rural facility focused on the
provision of tourist services. The structure of rural tourism organizations is analyzed.
It should be understood as a set of organizationally integrated forms of activity that
are implemented as sustainable processes and aimed at the connection between all
organizational components. The unity of organizational structural components of
rural tourism becomes the basis for its overall optimization. It should be noted that all
organizational structural components of rural tourism are not only interconnected but
also interpenetrating, mutually supportive and generally form a single organizational
unit, which is a property of tourism-oriented
rural systems, aimed at coordinated
development of their structured basis. organizational mechanisms. Specific measures
to further improve the development of rural tourism in Ukraine are presented.
